One of the interns at work told me a funny story today. She said she’d been for an interview for a Marketing Assistant role, but when she brought up social media, both of the interviewers expressed disgust. They told her they hated it and it wasn’t worth their time. She brought up Instagram as a great way they could connect with customers, but they said that, as a ‘premium’ brand, Instagram wasn’t the right avenue for them, as it would mainly be older people with money who seek to purchase their products.
What a bunch of fools.