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Category: Digital

The current state of AI

The current state of AI

If you’ve ever watched Iron Man, I, Robot or even Terminator, you’ll have heard about AI. You’ll probably have heard about AI even if you haven’t seen them.

So it makes sense that all the top tech companies are looking into AI. Everyone from Facebook, Apple, Microsoft, Google and even Amazon have jumped on the hype – looking to extend their AI and AI-based tech into consumer hands. Their motives may vary, but they’re all experimenting with it nonetheless.

But what exactly are these efforts, and how do they compare next to each other? I was compiling a huge load of research for a blog post that I wrote over on the Tamar blog, about how personal assistants will affect the future of SEO. But I also wanted to compile that research on here, just in case I wanted to refer back to it later. Hopefully it’s interesting to you too!

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The problem with ‘millennials’

The problem with ‘millennials’

I really hate that word. Millennials. It’s so horrible. As a ‘millennial’ myself, it just rubs me the wrong way so often. The worst part is that in every day life I see it all the time. I’m emailed with articles about how to better target millennials; how we use technology, what our social habits are, and to be honest I find two things very bizarre about it all.

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Instagram for luxury brands

Instagram for luxury brands

Instagram for luxury brands

One of the interns at work told me a funny story today. She said she’d been for an interview for a Marketing Assistant role, but when she brought up social media, both of the interviewers expressed disgust. They told her they hated it and it wasn’t worth their time. She brought up Instagram as a great way they could connect with customers, but they said that, as a ‘premium’ brand, Instagram wasn’t the right avenue for them, as it would mainly be older people with money who seek to purchase their products.

What a bunch of fools.

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Social Media Complaints 101

Social Media Complaints 101

Today I was asked to remove a tweet I had posted about my letting agents. In those 2 tweets, I complained about their customer service. In this day and age the first place millennials go to vent their frustration with brands is twitter. Needless to say, I didn’t really like being asked to remove the tweets.

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